Thursday, November 13, 2025

Breakfast Cereals Marketed To Children Are Getting Worse

The Study

Breakfast cereals are a common choice for school age children because they are quick and easy to prepare. This interesting study analyzed the nutritional quality of breakfast cereals marketed to children in 2010 and compared it to cereals marketed to children in 2023. 

The results were not great:

Total fat increased by 33.6%

Sodium increased by 32.1%

Sugar increased by 10.9%

Protein decreased by 14%

Fiber decreased by 23%

JAMA Network Open 2025;8:e2511699

Take Home Message

Breakfast cereals marketed to children have always been a nutritional disaster and seem to be getting worse. These are not a good choice for a young person starting their day. If you love cereal as a breakfast for your kid, old fashioned oatmeal, as a hot or cold cereal, is a much better option.

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